Since 1980, we have been operating in the underwear sector, reaching a wide customer base with our commitment to affordable pricing and high-quality production. With our fully integrated production facility and workshops located in Istanbul, we offer products that balance cost-efficiency with high production quality.
Thanks to our long-standing experience in the industry and our flexible manufacturing structure, we provide price-performance-oriented underwear products that meet realistic and solvable expectations. With quality materials, competitive prices, and high production capacity, we are a preferred brand in both domestic and international markets.
Through our robust export network, our products are present in over 40 countries. We are active in regions such as the MENA Region, the Balkans, Greece, Israel, Russia, Ukraine, the Caucasus, Spain, the Arabian Peninsula, several African countries, Palestine, and especially Nigeria. Our sales distribution consists of 70% international and 30% domestic sales.
We serve nearly 1,000 sales points and chain stores within Turkey, and approximately 300 sales points abroad.
OUR EXPERTISE
Specializing in affordable underwear, we offer economic and durable products that cater to every budget. Our collections consist of wearable-quality, comfortable, and cost-effective pieces.
Our product range includes:
Women’s Underwear: Budget-friendly camisoles, briefs, bras, and lingerie sets
Men’s Underwear: Economically priced vests, boxers, and briefs
Children’s Underwear: Cost-performance-focused vests, boxers, briefs, and underwear sets for both girls and boys
Homewear & Pajamas: Comfortable and affordable pajama sets, including lace-trimmed camisoles
Thermal Products: Men's thermal wear offering budget-friendly solutions for cold weather
Socks: Varieties for men, women, and children
All products are designed to meet customer expectations by maintaining quality within an affordable price segment. We prioritize the price-performance balance from the customer's perspective and aim to appeal to a broad audience.
QUALITY & AFFORDABILITY BALANCE
Our key strength lies in offering accessible quality at affordable prices. In our in-house production, we focus on minimizing costs without compromising on quality, enabling us to deliver comfortable and durable underwear options at competitive prices.
With our fast production capacity, cost advantage, and flexible product lines, we swiftly adapt to seasonal trends and produce fashionable, functional, and economical products.
OUR BRANDS
We hold a strong position in the affordable underwear sector with our brands that appeal to mass markets.
To date, we have produced our collections under the Pamuk Yıldız, Ulus Yıldız, Night Angel, Fitsee, and Swella brands with the same level of quality and precision. Today, we continue our production under the brands Ay’s, Erta, and Made İstanbul.
Each of our brands has been developed for different customer segments, all embracing the principles of affordability and satisfactory quality.
Since our establishment, we have grown steadily with a customer-centric approach, a foundation of trust and integrity essential for sustainable business, a solid production infrastructure, and an extensive export network. We continue our journey with the ambition to become one of the leading brands in the underwear sector.
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